In an explorative design study, I present a series of real estate marketing flyers that diverge from the industry's standard templates to capture the imagination of potential home buyers and sellers. This project is a hypothetical campaign for a visionary real estate firm named "Creative Realty," conceived to showcase how innovative design can revolutionize typical direct mail marketing.
My hypothetical target audience is those accustomed to the conventional visual language of real estate advertising. They are now introduced to a more abstract and artistic interpretation, where traditional boundaries are expanded. The design swaps out standard layouts for bold, geometric configurations, and a palette that remains true to real estate's preferred colors, ensuring the message is still grounded in the familiar.
The intention behind this study was to investigate the impact of distinctive and non-traditional design approaches in a market saturated with similarity. By embedding QR codes and employing an avant-garde use of shapes, the flyers invite interaction and prolonged engagement, a stark contrast to the ephemeral glance typically given to standard mailers.
