I designed a comprehensive marketing proposal for Elite Scents, a new perfume brand introducing traditional scents and mixes to the North American market. The strategy aimed to elevate the brand’s visibility, engage its target audience, and establish a strong presence in a competitive mid-luxury market through SEO, paid ads, and innovative social media campaigns.
The primary goal was to build Elite Scents’ brand awareness and position it as a distinguished competitor in the luxury perfume industry. This involved creating a cohesive digital marketing approach to capture attention, generate interest, and convert curiosity into sales.
The foundation of the strategy was search engine optimization (SEO), which was crucial for driving organic traffic to Elite Scents’ website. The approach involved identifying and targeting niche keywords, such as “traditional Arabian perfumes” and “luxury scents,” to reach fragrance enthusiasts searching for unique and culturally rich options. The website’s content was enhanced with detailed product descriptions, high-quality images, and a blog that shared the stories behind the scents, offering a deeper connection to the brand’s heritage.
Paid advertising provided a faster route to visibility and engagement. Google Ads were tailored to attract buyers actively searching for luxury perfumes, while shopping ads highlighted the elegance of Elite Scents’ bottle designs and the exclusivity of their offerings. These ads were designed to resonate with the audience's desire for premium, sophisticated products.
Social media was the heart of the engagement strategy. Platforms like Instagram, TikTok, and Pinterest were selected to visually showcase the brand. I proposed a blend of dynamic content, including 3D animations of the perfume bottles, influencer collaborations, and interactive campaigns such as “Guess the Scent” challenges. Behind-the-scenes content, such as the crafting process of the scents, added a personal touch and created an emotional connection with potential customers.
To retain interest and build loyalty, the plan also included email marketing campaigns with personalized recommendations based on customer preferences. Social media giveaways and user-generated content initiatives encouraged customers to share their experiences with the brand, creating a sense of community and amplifying word-of-mouth marketing.
In the short term, the strategy aimed to establish a strong digital footprint, increasing website traffic and building a following of 5,000 engaged users on Instagram within three months. Long-term goals focused on increasing online sales by 50% in the first year and fostering a 25% customer retention rate. Additionally, the plan sought to position Elite Scents as a top choice for luxury perfumes in North America, leveraging its unique blend of tradition and modernity.
By blending cultural storytelling with innovative marketing techniques, this strategy was designed to help Elite Scents captivate its audience and carve out a significant space in the competitive perfume market.