Nestled in the heart of Muscat, Oman, Mood Coffee emerges as a premium brand that promises to delight coffee aficionados with an upscale experience that's within reach. The branding project was cultivated to resonate with coffee enthusiasts aged 25 to 45, who cherish quality without the exorbitance.
At the heart of the "Mood Coffee" brand identity is a harmonious blend of sophistication and whimsical charm. The logo, a playful wordmark, encapsulates the brand's essence—where every sip is a mood in itself. The simple yet captivating design of the logo invites patrons into a world where their mood is understood and catered to.
Drawing inspiration from the rich tapestry of coffee culture, the brand pattern incorporates elements that reflect the organic and aromatic journey of coffee beans. The color palette is a homage to the beverage itself, with varying shades of coffee brown enveloping the senses and white spaces symbolizing the brand's clean, fresh approach.
